The founder ( Nicom Kamhangptiyuth ) of the company discovered the White Kwao Krua (known as Pueraria Mirifica) at his own farm land at Chiang Rai in the Northern Thailand. Where he learned from his worker that, “If you eat this, your breasts become big!”
Mr. Nicom applied for a scientific result of his Kwao Krua in the Department of Plant Molecular Biotechnology in United States.
The results stated that Mr.Nicom’s Kwao Krua has a high density of Pueraria Mirifica’s chemical compounds but the disadvantage of Kwao Krua is that it has a slow growth rate.
Mr. Nicom made a research with the group of biologist to develop biological compound that will enhance the growth of the Kwao Krua.
The lab team finally came out with a special type of Kwao Krua that resulted in fast growth rate and Mr.Nicom started the first systematic plantation, at 2000 acre land in Chiang Rai province, and becoming the only high premium type of Pueraria Mirifica farm in the world. With great efforts of maintaining the farm in the natural farming way, Mr.Nicom organized a group of biologists to find a perfect way to extract out the Pueraria Mirifica to be used in cosmetics.
Finally, the lab team came up with a perfect extract component that can be used in cosmetic industry. Mr. Nicom made a clinical research and studies on the product that will be use on human. After all the research and development, Mr. Nicom was prepared to introduce the product for the world.
The Tropical Herbal Product Co., Ltd. was established and his Bangkok office in Rachada road was opened.The Company started the business by exporting the raw-materials in an O.E.M. The Company had more than 20 different orders per-month to other countries.
As the Pueraria Mirifica reaches a popularity through out the world the company faced an obstacle towards the importers. The importers seem to find a cheaper Pueraria Mirifica in Thailand where the Company lost most of the importers.
Realizing the problem the Company renovated by reminding customers that there is only one top-quality of Pueraria Mirifica through promotions. The products are also approved by Food And Drugs Administration of Thailand, registration code G187/42 for Puereria Mirifica, and G202/42 for Butea superba.
As a result, the importers that bought cheap-low-quality Pueraria Mirifica started to face the product quality complains from their consumers.